Case study

Westonbirt, The National Arboretum

A seven-year partnership serving visitors all year round at one of the UK's best-loved forests, built on investment from day one.

Westonbirt Cafe

The partnership

Food worth the walk, among the trees.

In 2021, Fosters secured the prestigious catering contract for Westonbirt, The National Arboretum. It's a seven-year partnership serving visitors to one of the UK's best-loved forests all year round, from a quick coffee on a woodland walk to lunch on a family day out.

2021

Partnership began

7 years

Contract length

Every season

Serving visitors all year round

Investment that
paid off

A substantial investment at the start of the contract laid the foundations for exponential sales growth, and a food and drink offer that matches the setting.

Food and drink counter at the Westonbirt Pantry The Pantry at Westonbirt, The National Arboretum

Every coffee helps care for the landscapes that make Westonbirt so special.

Visitors who bring their own cup get 30p off their hot drink. Anyone who opts for a compostable cup pays a 30p levy. Either way, that 30p goes towards environmental projects at the arboretum.

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